“We spend a lot of time focused on how we can help them move faster, make more informed planning and optimization decisions and access our products in ways that meet their varied needs, so they can direct resources to what’s driving the right outcomes and maximize the impact of every marketing dollar they spend.”Īs other retailers continue to roll out and enhance their own media offerings, Amazon is clearly bent on maintaining its lead in the space. “We have to provide our advertisers the flexibility, efficiency and scale to be nimble and responsive as their needs change,” said Alan Moss, VP of Global Advertising Sales at Amazon Ads in a statement. Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking place in digital marketing (read: deprecation of the cookie and ongoing privacy regulation).
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |